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So tell me, what was your favourite gift this Christmas?

Was it a charming Airbnb experience hunting for truffles in Tuscany or a cute little pet Hatchimal?

Could you touch and feel it and get instant satisfaction? Or did you have to imagine enjoying it in the future?

After furiously unwrapping the paper, was your reaction an ecstasy induced outburst of “OMG! I thought they sold out! Or was it an uncomfortable, gritted teeth murmur of “did you keep the receipt…?”

During the holiday season, one major talking point was what the best type of present to give friends and family if you wanted to be crowned gift giver of the year – an experience or a material purchase.

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