UFC
To celebrate the UFC’s first appearance in Ottawa, the UFC and Reebok wanted to create the ultimate Fan Village Experience and capture the fan’s buzzing enthusiasm before the main event. This sport’s all about raw power, high-speed and super-charged levels of excitement. So they needed a solution that matched that intensity. They chose XOLUTION’s RFID platform.
• This lightweight wearable technology successfully wowed over a thousand attendees who entered the Fan Village.
• 100% tap engagement
• 73% voluntarily registered to take part in the activities
• Over 700 photos were shared on social media and email.
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Google is known for their events, and often their event agencies approach us for ideas to add a little “je-ne-sais-quoi” to their events. On this occasion we set up a Google Wall that would allow people to select their company from a list, and see how it would appear across a range of Google properties.
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Two Oceans
Two Oceans Wines wanted to capture the feel good summer atmosphere at the Toronto Jazz Festival and engage with music lovers on the street. We set up a customized greenscreen photobooth that allowed people to choose their scenic background and get transported to exciting holiday destinations.
Guests received printed out copies, shared their photos instantly through social media and sent the snaps to their email. To boost brand awareness, we also projected the photos on a big screen so hundreds of locals could see what was going on at the Two Oceans and check out the experience for themselves.
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Mercedes-Benz Interactive Autoshow
Mercedes approved us wanting to super-charge their auto-show. Instead of handing out flyers, we proposed an RFID system that would allow attendees to quickly signup for a membership RFID-card, and then tap the RFID-enabled pillar by the cars they wanted more information. We also had a photo-booth that would take their pictures and then with the tap of their card, send that picture to their email. Car sales were boosted by 5% from this, and it became a permanent part of Mercedes’ strategy.
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H&M
In their ‘Fashion Against AIDS’ campaign, they wanted to allow people to capture their kisses for the cause. We set up PhotoPoint activations around the city, allowing people to kiss and immediately see their “moment” projected onto the wall behind them, as well as walk away with a print-out photo.
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Heineken
Heineken came to us with the request to reach the urban demographic active in downtown. They had 6 very funny videos already created (used in TV advertising) and wanted to use them.
We came up with the idea to allow passer-byers to select a video to play and see it projected on the side of a building.
The end result — as seen in the video — is a bunch of potential Heineken drinkers having a good laugh looking at their cheeky videos.
Each evening it was running we had over 100 direct engagements, and many others just watching it as they walked by.
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Bud Light Lime A Rita
An exclusive weekend-long prize for winning girls, gave them a weekend at the Regent Hyatt to enjoy spa’s, shopping trips and relaxing at the luxurious amenities; the challenge was Budweiser wanted more than the 240 winners to experience this — and the solution was to set up RFID-enabled registration stations, so that each girl had their RFID-enabled wristband linked to their Facebook.
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LG G2 Launch Party
LG was launching their G2 phone which had 3 distinct feature sets; and they wanted to encourage the media-people in attendance to learn about them. We set up 3 RFID-stations in which registrants could tap to like those features, and then at check-out if they had tapped all 3 stations they would receive a prize-pack.
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Zibi
In order to quicken the showroom experience, we introduced RFID technology and interactive kiosk into their spaces. Upon entering, potential home owners register on iPads strategically placed at entrances, including their name and email information, and receive an RFID card programmed to their registered information.
They wanted to allow people to explore the kiosks and see which developments were best for themselves, seamlessly viewing and saving the information they wanted.
We allowed Zibi to cut costs that would have been accounted to printed brochures, sales personnel to explain the information, and time spent with each customer.
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Jack Astor
Jack’s is known for their funny “Jacks TV” and always having something witty on their screens. They wanted to bridge this gap with their increasing social-media savvy users… our XPoint social-media enabled digital signage was the perfect meld between allowing pictures and comments from their Twitter, Facebook, and Instagram users and cycling between messaging they wanted to display.
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Open Wine
Open Wine wanted to reach young urban people active in the downtown Toronto. We helped build a game with them in which people would press a massive button and a dice would roll, and this would present one of 6 dares for the participant. If they chose to engage they could win a prize.
People loved it. And walked away with a smile on their face ready for the night out (or heading home ;))
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2510 Yonge Street, Suite 203
+1 647.4.TEAMX.4