November 2016

Technology that Knows You

Part of the excitement of experiential and user-engagement situations, is finding ways to allow people to seamlessly interact with a brand experience (for example “technological event display”) and have that  experience know who the user is, and give them either a customized experience or remember their preferences to give them more of what they want.

An example: imagine walking up to an iPad display at a car show and having the iPad greet you with your name and information about the car you may care about (ex. 4-wheel drive so you can do more of your outdoor treks, or large trunk room for the kids hockey equipment).

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